SERVICES
MARKETING & PR
I have been working in marketing & public relations for over 18 years. My extensive exposure to the worlds of fashion, beauty and hospitality has given me a leg up when understanding the businesses from 360° degrees. My network of influencers, media and editors help brands navigate the best avenues to promote their message.
MARKETING PLAN
LAUNCH STRATEGY
SOCIAL MEDIA STRATEGY
INFLUENCER MARKETING
MEDIA & INFLUENCER RELATIONS
EVENT PLANNING & CONCEPTUALIZATION
CONTENT
I work closely with brands to come up with engaging content that effectively communicate their message for marketing, public relations, ad campaigns and social media purposes.
Previous mandates include: Air Transat, E. & J. Gallo Winery, Bombay Spirits Company, City of Las Vegas, Dom Rebel, Wonderblush, Foodchain, L'Oréal Canada, Crown Salt, Le Château, Clearly, Mr. Lubes Canada, Vichy Canada, Laroche Posay, Lexus Canada, Biotherm, Minted, H&M Home, Endy, Marcelle and more.
CREATIVE DIRECTION
CONTENT STRATEGY
CONTENT CREATION (PHOTOGRAHY & VIDEOGRAPHY)
PRE-PRODUCTION
POST-PRODUCTION
UGC (USER GENERATED CONTENT) MANAGEMENT
BRANDING
Branding is the foundation of marketing and PR. Thus, I like to work closely with brands and create something that is both memorable and digestible for their target audience… whether they are pre-launch or looking for a revamp.
CREATIVE DIRECTION
BRANDING
LOGO DESIGN
COLOR STORY
TYPOGRAPHY
IMAGE GUIDELINES
MARKET/COMPETITIVE ANALYSIS
MESSAGING & MISSION
STYLING
Over the years, I have worked on countless photo & video campaigns for fashion, beauty, food and hospitality brands.
CREATIVE DIRECTION
PROP STYLING
SET STYLING
FOOD STYLING
CONCEPTUALIZATION
MOODBOARD