SERVICES

 
 

MARKETING & PR

I have been working in marketing & public relations for over 18 years. My extensive exposure to the worlds of fashion, beauty and hospitality has given me a leg up when understanding the businesses from 360° degrees. My network of influencers, media and editors help brands navigate the best avenues to promote their message.

  • MARKETING PLAN

  • LAUNCH STRATEGY

  • SOCIAL MEDIA STRATEGY

  • INFLUENCER MARKETING

  • MEDIA & INFLUENCER RELATIONS

  • EVENT PLANNING & CONCEPTUALIZATION

CONTENT

I work closely with brands to come up with engaging content that effectively communicate their message for marketing, public relations, ad campaigns and social media purposes.

Previous mandates include: Air Transat, E. & J. Gallo Winery, Bombay Spirits Company, City of Las Vegas, Dom Rebel, Wonderblush, Foodchain, L'Oréal Canada, Crown Salt, Le Château, Clearly, Mr. Lubes Canada, Vichy Canada, Laroche Posay, Lexus Canada, Biotherm, Minted, H&M Home, Endy, Marcelle and more.

  • CREATIVE DIRECTION

  • CONTENT STRATEGY

  • CONTENT CREATION (PHOTOGRAHY & VIDEOGRAPHY)

  • PRE-PRODUCTION

  • POST-PRODUCTION

  • UGC (USER GENERATED CONTENT) MANAGEMENT

BRANDING

Branding is the foundation of marketing and PR. Thus, I like to work closely with brands and create something that is both memorable and digestible for their target audience… whether they are pre-launch or looking for a revamp.

  • CREATIVE DIRECTION

  • BRANDING

    • LOGO DESIGN

    • COLOR STORY

    • TYPOGRAPHY

  • IMAGE GUIDELINES

  • MARKET/COMPETITIVE ANALYSIS

  • MESSAGING & MISSION

STYLING

Over the years, I have worked on countless photo & video campaigns for fashion, beauty, food and hospitality brands.

  • CREATIVE DIRECTION

  • PROP STYLING

  • SET STYLING

  • FOOD STYLING

  • CONCEPTUALIZATION

  • MOODBOARD